May 21, 2021
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Subject Line
People see 2 things when they receive your broadcast: From Line and Subject Line. The subject line is really what gets them to see your message. It should be short and engaging.
Do not tell the story of your email with your subject line.
“Can I write you sometime?” is way more interesting than “I want to sell you a pen that comes in black and red, and costs $0.35.”